www.vernissage.tv | In 1993 the two brothers, designers and keen cyclists Daniel and Markus Freitag invented the messenger bag made of used truck tarpaulin. Today their bags are cult. The first Freitag retrospective called Freitag - Out of the Bag at the Design Museum Zurich in Switzerland takes a look behind the scenes and spotlights the history, products, manufacture, organization, marketing of Freitag. More information and videos including full-length interview with Daniel Freitag vernissage.tv The story of the iconic Freitag bag made of used truck tarpaulin began in Zurich (Switzerland) in 1993, when the two brothers and keen cyclists Daniel and Markus Freitag were looking for a practical and waterproof messenger bag. As they couldn't find one that suited their needs, they just produced one themselves. The inspiration came from the trucks that passed by in front of their students flat. First the Freitag brothers sewed together bags made of used truck tarps, car seat belts and bicycle inner tubes just for themselves and their friends. But the uniquely designed bag became popular and even cult. Today the Freitag brothers and their company are a both a prominent part of the urban street scene as well as a model of the (not only Swiss) creative industry. Time for the Museum of Design Zurich (Museum für Gestaltung Zürich) to have a closer look at company and their individual recycled freeway bags. The first Freitag retrospective called Freitag -- Out of the Bag takes a ...

Channel: Sci & Tech Channel

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